2014 JULY ISSUES
VOGUE KOREA MAGAZINE
VOGUE Interview with Ji-Nam Lee
The “breathing lines” of JINAMMI are designed after the ridges of traditional Korean architecture, and the smooth curves of Korean ceramics. Also, the colors chosen by Jinammi are colors which are radiated by nature. The ergonomic design of each bag conforms to the wearer, which provides maximum comfort.
In Milano, Designer Ji-Nam Lee majored in fashion design at Marangoni and later on managed accessory stores in various states in the U.S. With the philosophy that the most Korean attributes can also become world-wide, Ji-Nam Lee launched Jinammi.
“When I was young, I grew up seeing the colors of nature, and the ceramics passed down by my family has inspired me the most.” Instead of being called a creative director Ji-Nam Lee prefers being called the title “Culture Creator” as she would like to not only create a fashion trend but a culture and lifestyle.