Korean based women's luxury bag label JINAMMI, launched it's very first US flagship store inside the Beverly Center in Los Angeles. The brand's creative director and designer, Miss Ji-Nam Lee was in attendance along with Vice President,Yeounjoo Lim. Lee revealed that her inspiration came from "five thousand years of Korean architecture and art." She has captured the essence of "art" and "culture" into the brand, which have made the handbags a staple for international fashionistas.
The collection embodies and brilliantly executes Lee's vision. The craftsmanship and aesthetic of each handbag delighted attendees that included select VIP's, celebrities and fashion bloggers. Prices for each handbag range from $90 to $18,000,
Attendees enjoyed delicious finger foods by celebrity Chef William Annesley andcocktails by Snow Leopard Vodka. DJ Allie Teilz curated playlist entertained the stylish crowd into the night.
VIP's included Sophie Simmons (Family Jewels), Emii (Pop Star), Greg Walloch (Comedian), Natalie Yuri (Model), Nikia Phoenix (model/actress), Javier Vassallo (Designer), English Kills (Musicians), Dustin Bath (Early Morning Rebel), Joanne Black & James Montford (Joanne Black Style), Kevin Ipalari (His Laboratory), Taye Hansberry (Stuff She Likes), Nike Ojekunle (Spec & Blazers),
Editors and photographers from Flaunt Magazinecelebrated the launch along with PR agency, No Such Agency.
Photos: Kyle Jeffrey