Jinammi opened its doors for a private VIP flagship store launch at The Beverly Center in Los Angeles, CA. The exclusive event was DJ’d by Allie Teilz, catering by celebrity Chef William Annesley, sponsored by Snow Leopard Vodka, and photographed by fashion photographer Kyle Jeffrey.
The event drew the Los Angeles fashion community, celebrity stylists, designers, and bloggers. Guests were able to get a closer look at the variety of luxe handcrafted leather goods and handbags covered in exotic skins such as water snake and anaconda, colors all inspired by the colors that are radiated from nature.
Creative director and designer Miss Ji-Nam Lee, has envisioned her brand as a culture and the handbags as pieces d’art. Drawing inspiration for her designs from five thousand years of Korean architecture and art. Jinammi has a dedicated fan base in Asia, and is excited to enter the American market with plans to expand to the East Coast later this year.